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EventsTuesday, July 26, 2011· Updated July 10, 2026· 1 min read

Web video faces big obstacles in vaulting to 3D

Phil Lelyveld

[Excerpts]

Net Element wants to be ready for the day when 3D videos on the Web are as common as cute kittens on YouTube.

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The young company is an innovator in the online video space, and [Richard] Lappenbusch – a former Microsoft executive who was hired as president in February – says he can pull that off in Miami, though the city is far from a front-runner in technology or film.

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That includes sticking 3D cameras on Formula 1 cars for its Motorsport.com website, a video hub for racing fans. And letting independent filmmakers upload 3D movies to its newly acquired, James Caan-endorsed OpenFilm.com, which has more than 8,000 videos submitted from Spielbergs-in-training.

Net Element also has departments ready to make deals in 3D Web advertising.

To further add to the 3D fervor, Net Element is in the process of organizing a 3D film festival in Miami this winter.

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Read the full story here: http://www.montrealgazette.com/technology/video+faces+obstacles+vaulting/5130929/story.html

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